Getting started with Facebook Ads

Do you see similar businesses doing well with paid social and wonder how you could generate the same return?

Getting started with Facebook Ads is simpler than you might think. And, with a specialist Ads manager or training from a professional, success is in easy reach.

These are my 6 top tips for getting started with Facebook Ads.

It’s the same advice I’ve given to many clients who are after leads, sales or downloads. Everything I mention here is relevant, regardless of your business type or goals.


1. Install the Facebook Pixel

I promise it’s not as scary as it sounds. The Facebook Pixel is a small piece of coding that, when added to your website, will help you track your ads.

With the Facebook Pixel installed, you’ll be able to analyse how your Facebook and Instagram Ads are performing.

Are they bringing people to your website or landing page?

Without the Facebook Pixel, there’s little point in running Ads. Why spend money if you’re not able to track what’s working?


2. Set up the Pixel to monitor standard website events

A Facebook Pixel event is an action that happens on your website. You can use the Pixel to monitor these events and get a deeper understanding of how your audience is interacting with your site.

You can track the actions your audience is taking, including things like:

  • Adding to basket
  • Adding to wishlist
  • Completing registration
  • Viewing key pages (like pricing or product pages, for example)
  • Searching for business locations

With data like this, you’ll be able to optimise your Facebook and Instagram Ads, and target potential customers who have shown an interest.

To monitor standard website events, you’ll need to add more code to your website.


3. Develop a detailed understanding of who your audience is.

Like with any form of marketing, we’re looking for more than gender, location and age.

You’ll need to know things like:

  • Where they shop
  • Where they work
  • If they have a family
  • If they’re married
  • Where they get their news
  • What their interests are
  • What problems they have
  • And so on…

This stuff is crucial if you want to reach the right people with your Facebook Ads.

The good news is, advertising through Facebook will help you learn even more.

The insights you’ll gain through analytics will help you gain momentum over time.


4. Know your geographical boundaries

If your business is location-specific, you’ll need to know your geographical boundaries.

You’re wasting your money if you haven’t clearly defined the areas your audience is in.

Which locations are you targeting, and what are the specifics?


5. Set a budget

Facebook Ads used to be considered a game for the big boys, but that is far from the case.

It’s actually a really cost-effective way of advertising.

Imagine spending £500 in a local paper where a third end up in a ditch (or is that just around here?), or go straight in the fire or recycling.

Those papers go through the door of many people who won’t be your target audience. Fact.

There’s none of this with Facebook Ads because (when you do it right) it’s all extremely targeted – which means it’s money well spent.

Related: The Cost of Facebook Advertising: How much should we invest?


6. Solve your audience’s problems

When you’re getting started with Facebook Ads, it’s important to know what problems your audience is facing, and how your products or services solve those problems.

To design effective Facebook Ads (with images and words that will convert), it’s essential that you’re able to tap into those problems and solutions.



So that’s it, my 6 top tips for getting started with Facebook Ads. Did you learn something useful?

I hope so.

Let’s run through that list again quickly:


  1. Install the Pixel
  2. Monitor standard website events
  3. Know your audience
  4. Know your locations
  5. Set a budget
  6. Solve your audience’s problems

Need more advice and guidance?

Find out more about my fully-managed Facebook and Instagram Advertising service, or check out the training options if you want to learn to DIY.